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Storytelling in the Digital Age: A Guide for Nonprofits
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Condition:
“Paperback book,”
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowStorytelling in the Digital Age: A Guide for Nonprofits
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Collection:
Free local pickup from Fresno, Texas, United States 77545
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Free USPS Media MailTM.
Located in: Fresno, Texas, United States
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Estimated between Tue, 19 Aug and Mon, 25 Aug to 94104
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eBay item number:267341186025
Item specifics
- Condition
- Very good
- Seller notes
- “Paperback book,”
- ISBN
- 9781938077791
About this product
Product Identifiers
Publisher
Charitychannel Press
ISBN-10
1938077792
ISBN-13
9781938077791
eBay Product ID (ePID)
242363061
Product Key Features
Book Title
Storytelling in the Digital Age : a Guide for Nonprofits
Number of Pages
Xviii, 200 Pages
Language
English
Topic
Marketing / General, Web / Social Media, Nonprofit Organizations & Charities / Fundraising & Grants, Storytelling, Nonprofit Organizations & Charities / General, Nonprofit Organizations & Charities / Marketing & Communications
Publication Year
2017
Illustrator
Yes
Genre
Computers, Performing Arts, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
10.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2017-942480
Dewey Edition
23
Dewey Decimal
658.048
Synopsis
Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success. But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign? That's where Storytelling in the Digital Age: A Guide for Nonprofits comes in. Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you. It will: Show you where to find and how to collect the best stories about your nonprofit's work and impact. Describe the ways to tell an effective story, developing a narrative arc and hook, and how to focus on people versus programs in your stories. Address the unique and very real challenges that nonprofits face when sharing stories about their work online, including confidentiality obstacles and reluctance on the behalf of staff and volunteers. Give you tips on creating a culture of storytelling at your nonprofit, even if you have never told stories or used social media before. Walk you through the steps required to identify, recruit, cultivate, and motivate your very own army of storytellers to spread the word about your cause. Give you storytelling strategies that will turn your supporters from passive readers into passionate advocates. Provide you with the nuts and bolts of creating a plan for a digital storytelling campaign. Show you how to integrate storytelling into your nonprofit website. Give you the basics of blogging for your nonprofit, as well as a brief description of the major blogging platforms. Cover the best practices in nonprofit email marketing, how to build a powerful email list, and how to integrate email marketing efforts with your website and social media channels. Explain the basic principles of using social media to tell your nonprofit story and how to best incorporate visuals in your social media storytelling. Provide tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms. Table of Contents Part One: Making the Case for Storytelling Chapter One: We Are All Storytellers Chapter Two: Culture Shift: Creating an Army of Storytellers Chapter Three: Creating a Storytelling Plan Part Two: Building Your Storytelling Arsenal Chapter Four: The Stories You Need to Tell Chapter Five: Places to Find Great Stories Your Donors Will Love Chapter Six: Stories That Turn People from Passive to Active Chapter Seven: Addressing Common Challenges in Storytelling and Social Media Part Three: Molding the Storytelling Gold: How to Promote Your Stories Using Your Website, Email, Blog, and Social Media Chapter Eight: Your Nonprofit Website and Mobile Strategy Chapter Nine: Storytelling Through Your Nonprofit Blog Chapter Ten: Creating Great Nonprofit Emails that Inspire Action Chapter Eleven: How to Use Social Media and Video for Storytelling Chapter Twelve: Measuring Results and Building on Successes, Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.
LC Classification Number
HD62.6.C263 2017
Item description from the seller
Seller feedback (4,330)
- -***- (5)- Feedback left by buyer.Past 6 monthsVerified purchaseThe post office lost the item . The seller was very happy to communicate with me about the situation. The seller refunded my money . I will most definitely do business with this seller again.
- i***e (7)- Feedback left by buyer.Past 6 monthsVerified purchaseThe shipping was very quick and the packaging was excellent, keeping all disks safe and secure. It was exactly as described, still wrapped in plastic, and was the best price for item... a great value!
- _***_ (196)- Feedback left by buyer.Past yearVerified purchaseItem arrived quickly and was well packed. The description of the item’s condition wasn’t totally accurate but seller refunded some of the purchase price. Reasonable and responsive seller, would buy from again.Lord of the Rings Boxed Set [60th Anniversary Edition], Hardcover by Tolkien! (#256724546985)
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