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MKTG4 with Online Study Tools 12 months by Carl McDaniel, Jane Summers, Michael

kegfox65
  • (465)
AU $89.00
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Condition:
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Located in: Adelaide, SA, Australia
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eBay item number:275421521047
Last updated on 13 Aug, 2022 20:55:54 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780170411769
Publication Year
2018
Type
Textbook
Format
Mixed Media
Language
English
Publication Name
Mktg4 with Online Study Tools 12 Months
Item Height
276mm
Author
Carl Mcdaniel, Jane Summers, Michael Gardiner, Charles W. Lamb, Joseph F. Hair
Publisher
Cengage Learning Australia
Item Width
210mm
Subject
Marketing
Item Weight
985g

About this product

Product Information

MKTG is the number one resource to help you succeed in your introductory marketing subjects. The text is broken down into four easy-to-read parts; an introduction to marketing, consumer information, managing the marketing mix and the world of marketing. Chapters are also a readable length ' often around twenty pages. Tear out review cards are included to help reinforce what you've learnt. New, print versions of this book come with bonus online study tools on the MindTap platform including, podcasts, quizzes, video case studies, animated summaries, and more. If you would prefer a digital only option, purchase MindTap for MKTG. When you purchase MindTap you receive all bonus online study tools along with the eBook version of your textbook. Plus, take course materials with you ' anytime, anywhere on the MindTap mobile app! Your instructor will provide you with a course key to unlock MindTap.

Product Identifiers

Publisher
Cengage Learning Australia
ISBN-13
9780170411769
eBay Product ID (ePID)
28046463173

Product Key Features

Author
Carl Mcdaniel, Jane Summers, Michael Gardiner, Charles W. Lamb, Joseph F. Hair
Publication Name
Mktg4 with Online Study Tools 12 Months
Format
Mixed Media
Language
English
Subject
Marketing
Publication Year
2018
Type
Textbook

Dimensions

Item Height
276mm
Item Width
210mm
Item Weight
985g

Additional Product Features

Title_Author
Michael Gardiner, Carl Mcdaniel, Joseph F. Hair, Jane Summers, Charles W. Lamb
Country/Region of Manufacture
Australia

Item description from the seller

kegfox65

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  • by basel_90
    29 Jul, 2021

    Informative read

    From basics through to more advanced marketing definitions, techniques and ideas.

    Condition: Pre-ownedSold by: collector.supply

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