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Marketing Management: Knowledge and Skills, 11th Edition

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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Marketing Management: Knowledge and Skills, 11th Edition
Net Quantity/Number of Units
1
Dimensions (LxWxH) - Cms
8.19X1.18X10.31
UPC
9780077861056
MPN
77861051
Model No
77861051
Item Length
8.19
Edition
11th
Brand
McGraw-Hill Education
ISBN-13
9780077861056
No. of Pages
816
ISBN-10
77861051
SKUASIN
DADAX0077861051
Country of Origin
USA, United States
ISBN
9780077861056
Publication Year
2012
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Marketing Management
Item Height
262mm
Author
J. Paul Peter, Jr, James Donnelly
Publisher
Mcgraw-Hill Education-Europe
Item Width
208mm
Subject
Management
Item Weight
1415g
Number of Pages
816 Pages

About this product

Product Information

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780077861056
eBay Product ID (ePID)
117493952

Product Key Features

Author
J. Paul Peter, Jr, James Donnelly
Publication Name
Marketing Management
Format
Hardcover
Language
English
Subject
Management
Publication Year
2012
Type
Textbook
Number of Pages
816 Pages

Dimensions

Item Height
262mm
Item Width
208mm
Item Weight
1415g

Additional Product Features

Title_Author
J. Paul Peter, Jr, James Donnelly
Country/Region of Manufacture
United States

Item description from the seller

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Book-bound

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