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Built to Love : Creating Products That Captivate Customers Hardco
Free US Delivery | ISBN:1605096989
US $7.48
ApproximatelyAU $11.32
Condition:
“Former library book; may include library markings. Used book that is in clean, average condition ”... Read moreabout condition
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Located in: Mishawaka, Indiana, United States
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Estimated between Fri, 21 Jun and Mon, 24 Jun to 43230
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eBay item number:276396919042
Item specifics
- Condition
- Good
- Seller notes
- Special Attributes
- EX-LIBRARY
- Publication Name
- Berrett-Koehler Publishers, Incorporated
- ISBN
- 9781605096988
- Book Title
- Built to Love : Creating Products That Captivate Customers
- Item Length
- 9.6 in
- Publisher
- Berrett-Koehler Publishers, Incorporated
- Publication Year
- 2010
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.7 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Customer Relations, General, Marketing / Research
- Item Width
- 6.3 in
- Item Weight
- 11.1 Oz
- Number of Pages
- 192 Pages
About this product
Product Information
Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. But this isn't something you can add on after the fact. Your products and services must be built to love from the very start. This book tells you why and shows you how. Peter Boatwright and Jonathan Cagan have worked with market-leading companies ranging from Fortune 100 corporations to niche firms in a variety of industries. They've found that for companies to form deep bonds with customers, emotions must be generated by a product itself-trying to associate emotions with a product simply through advertising is unreliable, expensive, and ultimately ineffective. They marshal stock market data that proves the bottom-line benefit of high-emotion products, as well as data showing that people are willing to pay more for products with emotionally rich features. After demonstrating that authentic product emotion really does pay off, Boatwright and Cagan move on to how -how emotion can be broken down into its core building blocks, how it can then be used to develop new products and services, and how product touch points, in particular visual touch points, deliver those emotions. Emotion can be built into any product or service-a point vividly illustrated through case studies from a variety of industries. Emotion is fundamental to all that is human, including the products we enjoy. Built to Love offers a clear method and a set of tools to help you gain loyal, even fanatical customers by going beyond mere efficiency and speaking to people's deepest needs and wants.
Product Identifiers
Publisher
Berrett-Koehler Publishers, Incorporated
ISBN-10
1605096989
ISBN-13
9781605096988
eBay Product ID (ePID)
84521223
Product Key Features
Book Title
Built to Love : Creating Products That Captivate Customers
Format
Hardcover
Language
English
Topic
Marketing / General, Customer Relations, General, Marketing / Research
Publication Year
2010
Illustrator
Yes
Genre
Business & Economics
Number of Pages
192 Pages
Dimensions
Item Length
9.6 in
Item Height
0.7 in
Item Width
6.3 in
Item Weight
11.1 Oz
Additional Product Features
Lc Classification Number
Hf5415.153.B625 2010
Reviews
"Emotions have been underresearched and underutilized in designing a product's identity and strategy. Boatwright and Cagan have brilliantly filled this gap with Built to Love ." --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University "Boatwright and Cagan present an engaging and compelling argument why product emotions drive product success. Built to Love uncovers the science of product emotion, rigorously proving the value of emotion to customers and showing how any firm can design captivating products and services." --Daniel H. Pink, author of Drive and A Whole New Mind "If rationality dictated every consumer decision, there would be no Apple, Google, Porsche, or Ferrari. The business principle that the healthiest margins accrue from emotion is well established, and every business strives to achieve that holy grail combination of quality product and sense irresistibility that constitutes business success. Boatwright and Cagan clearly understand this phenomenon, and their book provides an excellent framework by which these elements can be made more predictable." --Dee Kapur, President, Truck Group, Navistar International Inc. " Built to Love profoundly displays that emotional benefits are to be considered and managed at the same level as financial profit, industrial processes, or communications...emotion makes money. The book structures the emotional attributes of products and brands into rational and logical tools, providing a practical and actionable management approach. Boatwright and Cagan have achieved a most difficult task by offering clarity to the challenges of creating emotion in products." --François Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd., "Emotions have been underresearched and underutilized in designing a product's identity and strategy. Boatwright and Cagan have brilliantly filled this gap with Built to Love ." --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University "Boatwright and Cagan present an engaging and compelling argument why product emotions drive product success. Built to Love uncovers the science of product emotion, rigorously proving the value of emotion to customers and showing how any firm can design captivating products and services." --Daniel H. Pink, author of Drive and A Whole New Mind "If rationality dictated every consumer decision, there would be no Apple, Google, Porsche, or Ferrari. The business principle that the healthiest margins accrue from emotion is well established, and every business strives to achieve that holy grail combination of quality product and sense irresistibility that constitutes business success. Boatwright and Cagan clearly understand this phenomenon, and their book provides an excellent framework by which these elements can be made more predictable." --Dee Kapur, President, Truck Group, Navistar International Inc. " Built to Love profoundly displays that emotional benefits are to be considered and managed at the same level as financial profit, industrial processes, or communications...emotion makes money. The book structures the emotional attributes of products and brands into rational and logical tools, providing a practical and actionable management approach. Boatwright and Cagan have achieved a most difficult task by offering clarity to the challenges of creating emotion in products." --Franois Bancon, General Manager, Exploratory and Advance Planning Department, Product Strategy and Product Planning Division, Nissan Motor Co., Ltd.
Table of Content
Foreword by Donna Sturgess Preface Introduction: Energizing the Marketplace Chapter 1: Product Emotions Chapter 2: The Profitability of Emotions Chapter 3: The High Emotion Index: Stock Market Gains From Emotion Chapter 4: Pathways to Emotion Chapter 5: Supported Emotions: The Key to Today's Leading Products Chapter 6: Product Emotion Identity Chapter 7: The Emotion of Form And Touchpoints to Create It Chapter 8: Meeting Societal Needs: Positive Roles for Emotion Chapter 9: Emotion's Role in Technology Products Chapter 10: Taking Action: Transform Your Products and Brands to Captive Customers Acknowledgments Notes Index About the Authors
Copyright Date
2010
Target Audience
Trade
Lccn
2010-024210
Dewey Decimal
658.5/75
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:276396919042
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