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Nike Culture: The Sign of the Swoosh Cultural Icons by Robert Goldman Paperback

The Book General
  • (1968)
AU $55.00
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Condition:
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eBay item number:276444343386
Last updated on 26 Jun, 2024 17:29:41 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Series
Cultural Icons
Subject Area
Business
Book Title
Nike Culture
Educational Level
Adult & Further Education
Level
Intermediate
Age Level
Adults
Country/Region of Manufacture
United States
Subjects
Art & Culture
Modified Item
No
ISBN
9780761961499
Publication Year
1998
Type
Textbook
Format
Paperback
Language
English
Publication Name
Nike Culture: the Sign of the Swoosh
Author
Robert Goldman, Stephen Papson
Publisher
Sage Publications Inc
Subject
Sociology
Item Weight
480 g
Number of Pages
208 Pages

About this product

Product Information

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-13
9780761961499
eBay Product ID (ePID)
95228676

Product Key Features

Publication Year
1998
Subject
Sociology
Number of Pages
208 Pages
Language
English
Publication Name
Nike Culture: the Sign of the Swoosh
Type
Textbook
Author
Robert Goldman, Stephen Papson
Format
Paperback

Dimensions

Item Weight
480 g

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Robert Goldman, Stephen Papson
Series Title
Cultural Icons Series

Item description from the seller

The Book General

The Book General

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The Book General sells general books! Pre-owned, hard to find titles - we're doing the hard work of finding what you want by scouring the countryside so you don’t have to!Fiction, non-fiction, ...
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Average for the last 12 months
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4.9
Reasonable postage costs
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Communication
5.0

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