What Were They Thinking? : Crisis Communication: the Good, the Bad, and the Totally Clueless by Steve Adubato (2008, Hardcover)

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ISBN: 0813543614. Author: Steve Adubato. What Were They Thinking?. : Crisis Communication: The Good, the Bad, and the Totally Clueless. Condition: New. Qty Available: 1.

About this product

Product Identifiers

PublisherRutgers University Press
ISBN-100813543614
ISBN-139780813543611
eBay Product ID (ePID)66586632

Product Key Features

Book TitleWhat Were They Thinking? : Crisis Communication: the Good, the Bad, and the Totally Clueless
Number of Pages192 Pages
LanguageEnglish
Publication Year2008
TopicBusiness Communication / General, Communication Studies, Media Studies, Public Relations, Decision-Making & Problem Solving
GenreSocial Science, Language Arts & Disciplines, Business & Economics
AuthorSteve Adubato
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight15.2 Oz
Item Length8.7 in
Item Width8 in

Additional Product Features

Intended AudienceTrade
LCCN2007-048328
Dewey Edition22
ReviewsHeaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage., Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories., Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time., "Read this book now before you have to ask yourself, 'What was I thinking?' Steve's sage advice definitely beats 'on-the job-training!'" Lucia DiNapoli Gibbons, regional president, Wachovia
Dewey Decimal658.4/056
Table Of ContentContentsAcknowledgmentsIntroductionChapter 1 Johnson & Johnson's Tylenol Scare: Getting It RightChapter 2 The Exxon Valdez Oil Tanker Spill: The Invisible and Clueless CEOChapter 3 The New York Knicks: Know When to Fold 'EmChapter 4 Chaos in a West Virginia Coal Mine: "They're alive!"Chapter 5 The Church's Pedophilia Scandal: Skeletons in the ClosetChapter 6 Dick Cheney: Misfiring Under PressureChapter 7 The Glen Ridge "Rape" Case: "Stand by our boys."Chapter 8 The Death of Pat Tillman: The Cover-up is Always WorseChapter 9 Rudy Giuliani: A Tale of Two LeadersChapter 10 Christie Whitman and the EPA: Coming Clean on Ground ZeroChapter 11 Prudential's Terror Threat: The "Rock" Gets It RightChapter 12 Virginia Tech: A Deadly Delay?Chapter 13 Don Imus: "I can't get anywhere with you people."Chapter 14 Jon Corzine: Getting It Right . . . And Getting It WrongChapter 15 Jet Blue Airways: A Late Night DisasterChapter 16 Big Mouth Bill O'Reilly: Knowing When to Shut UpChapter 17 Taco Bell's E. Coli Scare: Good Intentions Aren't EnoughChapter 18 The New York Times: Covering Up For Jayson BlairChapter 19 The Duke "Rape" Case: A Rush to InjusticeChapter 20 Alberto Gonzales: Paying the Price for Playing with WordsChapter 21 NFL Boss Roger Goodell: Scoring Big Points Under PressureChapter 22 FEMA Fails During Katrina: Talk About "Clueless"Notes
SynopsisSome corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?, Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Award winning broadcaster Steve Adubato has been teaching, writing, and thinking about comm unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?, In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.
LC Classification NumberHD49

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