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Keep It Simple: The Early Design Years of Apple [ flexibound ] Esslinger, Hartmu

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9783897904071

About this product

Product Identifiers

Publisher
Arnoldsche Art Publishers
ISBN-10
3897904071
ISBN-13
9783897904071
eBay Product ID (ePID)
171820631

Product Key Features

Book Title
Keep It Simple : the Early Design Years of Apple
Number of Pages
296 Pages
Language
English
Topic
Industries / Computers & Information Technology, History & Criticism, Industrial Design / General
Publication Year
2014
Illustrator
Yes
Genre
Design, Technology & Engineering, Business & Economics
Author
Hartmut Esslinger
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
45.4 Oz
Item Length
10.2 in
Item Width
9 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Reviews
Hartmut Esslinger knows a thing or two about industrial design and what it's done for Apple. He worked directly with Steve Jobs to establish a "design language" that was used on the Macintosh line of computers for over a decade., "Keep It Simple" is filled with prototypes and drawings in the "Snow White" style, as well as many familiar finished designs..... We need to give credit to Mr. Esslinger for being a true visionary.--John Maeda; The Wall Street Journal; December 14, 2013, Hartmut Esslinger knows a thing or two about industrial design and what it's done for Apple. He worked directly with Steve Jobs to establish a "design language" that was used on the Macintosh line of computers for over a decade.--Christopher Mims, Quartz; September 12, 2013, Keep It Simple is filled with prototypes and drawings in the "Snow White" style, as well as many familiar finished designs... We need to give credit to Mr. Esslinger for being a true visionary.
Dewey Decimal
745.2
Table Of Content
TOC: THE RED BOOKMY WAY TO STEVESNOW WHITEA FAMILY PERSPECTIVEEDEN IN THE VALLEYMAGIC AT WORKA HERO'S JOURNEYTHE WHITE ALBUM
Synopsis
- The true design story behind the evolution of Apple computers - An inspiring collaboration of Steve Jobs and author Hartmut Esslinger - 380 illustrations that takes a step by step view of the most famous brand that's still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products. Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model. This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about. Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry., Introduces the success story of Apple from the viewpoint of Hartmut Esslinger, who as an external designer in close collaboration with Steve Jobs was essentially responsible for the design of Apple products. His authentic perspective dispels many a myth - a must for all Apple enthusiasts., -The true design story behind the evolution of Apple computers -An inspiring collaboration of Steve Jobs and author Hartmut Esslinger -380 illustrations that takes a step by step view of the most famous brand that's still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products. Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model. This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about. Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry., * The true design story behind the evolution of Apple computers * An inspiring collaboration of Steve Jobs and author Hartmut Esslinger * 380 illustrations that takes a step by step view of the most famous brand that's still a dominating force today Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products.Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model.This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry.
LC Classification Number
TS171

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