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NEW - FAST to AUS - International Marketing by Kotabe, Marshall (4 Ed)
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eBay item number:283404943567
Item specifics
- Condition
- ISBN
- 9781118362518
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- International Marketing 4e Asia Pacific
- Item Height
- 255mm
- Publisher
- John Wiley & Sons Australia Ltd
- Item Width
- 215mm
- Subject
- Marketing, Business
- Item Weight
- 1g
- Number of Pages
- 645 Pages
About this product
Product Information
Poised at the dawn of the Asian Century, innovation in international marketing continues to cut through the turbulence of our economic climate. This fourth Asia-Pacific edition of International Marketing is thoroughly revised to capture the cutting edge developments in international marketing, while retaining the integrity of Masaaki Kotabe?s theoretical underpinning. Undergraduate students using this text as core resource will be equipped with the tools to become an effective international marketing manager. Armed with an understanding of how social media, ethics and sustainability are impacting the Asia-Pacific international marketing mix, students will draw on the interdisciplinary, cross functional approach to gain insight into all aspects of international business operations and the interface they have with marketing. The text provides detailed coverage of international marketing at all levels: from the SME primarily engaged in importing and exporting activities country by country through to larger organisations striving to coordinate their international marketing activities regionally and globally. A key underlying theme of the text is that while it may not be possible for all firms in the Asia?Pacific region to market their goods and services on a truly global scale, all firms that operate in any international marketplace need to understand and be aware of competition from both the local SMEs and the larger MNCs that are increasingly attempting to operate globally. In an increasingly competitive and global market, the fourth Asia-Pacific edition of International Marketing integrates fifteen new and dynamic end-of-chapter case studies to give students the knowledge, context and confidence to be a successful international marketing professional. 15 Dynamic new cases feat. Harvard business review 1) Using social networking tools for international marketing 2) The potential of global mango exports 3) Bilateral relations: emerging friendships 4) The Barbie doll in China 5) Trying to do business in a quake zone: Christchurch and Canterbury Tourism 6) Market research and communications: what flies below the radar 7) Marketing Halal meat products to Indonesian consumers 8) The sleeping giant: Giant Bicycles 9) Exporting Australian avocados 10) Banyan Tree hotels and resorts 11) Does Gourmet King advertising translate? 12) Distribution woes hobble start-ups in India 13) Exporting Australian wildflowers 14) Reverse exports: Aussie cheese to France? 15) Digicel: delivering ?full service? at the bottom of the pyramid
Product Identifiers
Publisher
John Wiley & Sons Australia Ltd
ISBN-13
9781118362518
eBay Product ID (ePID)
155605040
Product Key Features
Publication Name
International Marketing 4e Asia Pacific
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
645 Pages
Dimensions
Item Height
255mm
Item Width
215mm
Item Weight
1g
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:283404943567
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| Postage and handling | Each additional item | To | Service | Delivery*See delivery notes |
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| AU $8.00 | AU $8.00 | United States | International Express : tracked-signature (3 to 7 business days) |
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| Will usually post within 1 business day of receiving cleared payment. |
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I bought this top on a Tuesday. The listing said it would ship from Singapore. Perhaps it did but I received it 3 days after purchase. It was delivered by DHL. Outstanding. My only quibble is that the color in the photo doesn't look anything like the garment. Labeled as navy but really black with blue sequins. Nevertheless, I like it.
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