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Rowntree's - The Early History by Paul Chrystal: New
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ApproximatelyAU $48.48
- Buy It NowRowntree's - The Early History by Paul Chrystal: New
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Located in: Sparks, Nevada, United States
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Estimated between Tue, 21 May and Sat, 25 May to 43230
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eBay item number:284357526829
Item specifics
- Condition
- Publication Date
- 2021-05-07
- ISBN
- 9781526778895
- Publication Year
- 2021
- Format
- Hardcover
- Language
- English
- Book Title
- Rowntree's-The Early History
- Item Length
- 9.2in
- Publisher
- Pen & Sword Books The Limited
- Genre
- Biography & Autobiography, Business & Economics, History
- Topic
- Economics / General, Europe / Great Britain / General, Business
- Item Width
- 6in
- Number of Pages
- 216 Pages
About this product
Product Information
The Rowntree family, especially Henry and the younger Joseph Rowntree are, along with the Fry's, Cadbury's, Mars and Terry's, synonymous with the birth and growth of the chocolate industry in Britain. Between them, they were the chocolate industry in Britain.This book charts the fascinating story behind the birth and development of the chocolate empire that was Rowntrees. Background information to this astonishing business comes by way of chapters on the early history of the Rowntrees, contemporary York, the relationship between Quakers and chocolate, and the Tuke family - without whom there would have been no Rowntrees, and no Kit Kats.Henry, it is usually forgotten, was the founder of Rowntree's - he made the momentous decision to sign the deal with the Tukes and we join him in those very early days of the fledgling company and watch how he helped it through some very dark, and sometimes humorous, times in what was then a very shambolic set up - cash strapped and making it up as the company lurched from crisis to crisis. Joseph, his elder brother, it was, who became the driving force to eventual global success, mixing his hectic business life with acts of compassion and a benevolent management model, all of which paved the way for decent wages, pensions, insurance and mutual respect in the workplace. Charity work extended beyond the factories to lift workers and others out of the slums of York to a life in a healthy model village, to provide a good social life, an extensive park, swimming pool and education for children and adults. More context is given with chapters on Joseph's relentless industrial espionage, the advancements in chocolate production and 20th century rivals in the domestic and export markets, and mergers and acquisitions.Rowntree's role in the two world wars is also covered along with the struggle Joseph Rowntree had accepting the importance of advertising. Altogether this book gives two fascinating biographies of two exceptional and driven brothers who came together to form one of our greatest companies - producing some of our best loved confectionery products.
Product Identifiers
Publisher
Pen & Sword Books The Limited
ISBN-10
1526778890
ISBN-13
9781526778895
eBay Product ID (ePID)
14050097190
Product Key Features
Book Title
Rowntree's-The Early History
Format
Hardcover
Language
English
Topic
Economics / General, Europe / Great Britain / General, Business
Publication Year
2021
Genre
Biography & Autobiography, Business & Economics, History
Number of Pages
216 Pages
Dimensions
Item Length
9.2in
Item Width
6in
Additional Product Features
Lc Classification Number
Hd9200
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:284357526829
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