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Designing Luxury Brands - 9783030100759
GBP 43.91
ApproximatelyAU $83.54
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2 available
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GBP 22.55 (approx. AU $42.90) Express Postage to United States via eBay's Global Shipping Program. See detailsfor delivery
Located in: Aldershot, United Kingdom
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Free amount confirmed at checkout
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Estimated between Thu, 4 Jul and Thu, 11 Jul to 43230
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eBay item number:285312709853
Item specifics
- Condition
- Book Title
- Designing Luxury Brands
- ISBN
- 9783030100759
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Designing Luxury Brands: the Science of Pleasing Customers' Senses
- Item Height
- 235mm
- Publisher
- Springer Nature Switzerland A&G
- Item Width
- 155mm
- Subject
- Anthropology, Biology, Advertising, Marketing, Business
- Item Weight
- 302g
- Number of Pages
- 170 Pages
About this product
Product Information
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test (R) taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
Product Identifiers
Publisher
Springer Nature Switzerland A&G
ISBN-13
9783030100759
eBay Product ID (ePID)
10046725253
Product Key Features
Publication Name
Designing Luxury Brands: the Science of Pleasing Customers' Senses
Format
Paperback
Language
English
Subject
Anthropology, Biology, Advertising, Marketing, Business
Publication Year
2019
Type
Textbook
Number of Pages
170 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
302g
Additional Product Features
Series Title
Management for Professionals
Country/Region of Manufacture
Switzerland
Item description from the seller
Business seller information
Value Added Tax number:
- GB 976952259
Seller assumes all responsibility for this listing.
eBay item number:285312709853
Postage and handling
Item location:
Aldershot, United Kingdom
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Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
Postage and handling | Import charges | To | Service | Delivery*See delivery notes |
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GBP 22.55 (approx. AU $42.90) | See import charges at checkout | United States | Express Postage (International Priority Shipping) | Estimated between Thu, 4 Jul and Thu, 11 Jul to 43230 |
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6***j (69)- Feedback left by buyer.
Past month
Verified purchase
The book was as described. Excellent value and good service. Very well packaged, delivery was accurate enough and good communication. Will be happy to buy from again. Many thanks
e***r (2643)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic professional seller, great communication and best price! Arrived fast perfectly packaged and brand new as described. Very happy, really adds to my collection thank you!
i***b (323)- Feedback left by buyer.
Past 6 months
Verified purchase
Prompt & polite communication. Fast delivery, well packaged, items as described. Great value , great seller. Thanks.
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