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Sandra Vandermerwe Customer Capitalism (Paperback)
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eBay item number:285397581204
Item specifics
- Condition
- Book Title
- Customer Capitalism
- Title
- Customer Capitalism
- EAN
- 9781861563071
- ISBN
- 9781861563071
- Genre
- Business & Finance
- Topic
- Social Sciences
- Release Date
- 30/09/2001
- Release Year
- 2001
- Country/Region of Manufacture
- US
- Item Length
- 152mm
- Subject Area
- Social Work
- Publication Name
- Customer Capitalism
- Publisher
- John Wiley and Sons Ltd
- Subject
- Marketing, Business
- Publication Year
- 2001
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 227mm
- Item Width
- 152mm
- Item Weight
- 476g
- Number of Pages
- 314 Pages
About this product
Product Information
Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the author explains how businesses can escape the traps of a traditional mindset and originate for the customer rather than the product. These entreprises transform classic product/service categories, moving them away from market share into new market spaces where they find new ways of doing for customers. Customer Capitalism does what old capitalism could never do - it gives corporations a sustainable edge. Sandra Vandermerwe shows how to relate the ten principles of customer capitalism to your business and achieve the multiple and exponential rewards of increasing returns. Customer Capitalism generates growing customer value streams from ever-deepening and expanding relationships with individuals who lock-on to an organisation. These customers become an installed customer base who want the organisation as their dominant or sole choice on an ongoing basis. The new enterprise becomes the standard for these new ways of doing things by gathering market momentum. A growing number of individuals see and use the new way of doing things, making the enterprise ever more prevalent, and its brand increasingly infectious to others. Central to the concept of customer capitalism are six positive feedback loops which ensure customer lock-on and accelerating growth. Once the loops go into motion as one interlinking, reiterative system then the real forces of the new market and economic dynamics of customer capitalism come into play. Customers become the competitive barrier. Advantage leads to more advantage, success to more success, accumulating increasing returns in new market spaces.
Product Identifiers
Publisher
John Wiley and Sons Ltd
ISBN-13
9781861563071
eBay Product ID (ePID)
94737702
Product Key Features
Subject Area
Social Work
Publication Name
Customer Capitalism
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2001
Type
Textbook
Number of Pages
314 Pages
Dimensions
Item Height
227mm
Item Width
152mm
Item Weight
476g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:285397581204
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h***s (375)- Feedback left by buyer.
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Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
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Book arrived safely packaged in perfect order. Item as described, new. Thank you Rarewaves Outlet. Fascinating book, great addition to my collection. Great price. Would recommended this seller. No communication needed with seller, so don't know what to rate with regards to communication (please dont take lack of feedback on this matter as a negative). Thanks again.
f***a (81)- Feedback left by buyer.
Past 6 months
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This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.
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