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Fashion & Luxury Marketing by Michael R. Solomon: Used
US $213.62
ApproximatelyAU $321.86
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Located in: Sparks, Nevada, United States
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Estimated between Thu, 27 Jun and Tue, 2 Jul to 43230
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eBay item number:285418032493
Item specifics
- Condition
- Book Title
- Fashion & Luxury Marketing
- Publication Date
- 2022-04-28
- ISBN
- 9781526419248
- Subject Area
- Business & Economics
- Publication Name
- Fashion and Luxury Marketing for Consumers
- Publisher
- SAGE Publications, The Limited
- Item Length
- 9.7 in
- Subject
- Marketing / General, Economics / General
- Publication Year
- 2022
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Weight
- 32.4 Oz
- Item Width
- 7.4 in
- Number of Pages
- 408 Pages
About this product
Product Information
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor's manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526419246
ISBN-13
9781526419248
eBay Product ID (ePID)
3050434131
Product Key Features
Number of Pages
408 Pages
Language
English
Publication Name
Fashion and Luxury Marketing for Consumers
Publication Year
2022
Subject
Marketing / General, Economics / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Weight
32.4 Oz
Item Length
9.7 in
Item Width
7.4 in
Additional Product Features
Intended Audience
College Audience
LCCN
2021-946025
Dewey Edition
23
Reviews
'What a fantastic book! All key fashion marketing concepts, models and strategies are covered and directly applied to the contemporary fashion industry, making it a rare and valuable resource. A must-have for all students and lecturers across all fashion business courses!'
Illustrated
Yes
Dewey Decimal
746.920688
Lc Classification Number
Hd9940.A2
Table of Content
SECTION I: Introduction to Fashion MarketingChapter 1: Fashion Marketing: An introductionChapter 2: The Big Picture of the Fashion IndustryChapter 3: Understanding Fashion ChangeChapter 4: Ethical and Sustainable FashionSECTION II: Fashion Marketing StrategyChapter 5: Strategic Planning and Marketing InsightsChapter 6: Segmentation, Targeting and PositioningSECTION III: How Consumers Think About and Choose FashionChapter 7: Micro Factors: Perception, Learning and AttitudesChapter 8: Individual Consumer Dynamics: Motivation and the Self-ConceptChapter 9: Macro Factors: Group and Social Influence and Fashion Opinion LeadershipSECTION IV: Applying the Marketing MixChapter 10: Product Development, Branding and PricingChapter 11: Fashion Marketing CommunicationsChapter 12: Fashion Retailing and Distribution
Copyright Date
2022
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:285418032493
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Item location:
Sparks, Nevada, United States
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| Postage and handling | To | Service | Delivery*See delivery notes |
|---|---|---|---|
| Free postage | United States | Standard Shipping | Estimated between Thu, 27 Jun and Tue, 2 Jul to 43230 |
| US $5.50 (approx. AU $8.29) | United States | Expedited Shipping | Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230 |
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e***l (97)- Feedback left by buyer.
Past year
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Super impressed with this seller! They had the best price by far for this book! Both the cost of the book and the shipping fee was far better than average! The book came exactly as described, it was well packaged and quite a bit earlier than expected! The seller was polite and replied quickly to my messages.
I’ll definitely make another purchase soon!
Thank you to the seller! Be safe and keep up the great work!
l***w (85)- Feedback left by buyer.
Past 6 months
Verified purchase
WONDERFUL book! Better than described, in just like new condition [not just good]. Packaged very carefully, shipped very securely. Great seller, would buy from again in a heartbeat! No communication occurred, but I imagine it would have been as good as the rest of their customer service. Very happy with purchase, thank you very much!
t***1 (95)- Feedback left by buyer.
Past 6 months
Verified purchase
Excellent packaging, expedited shipping, great seller communication, and accurate photo representation. I'm very pleased to have received this graphic novel for a fair and competitive price. Brand new and sealed!! I would highly recommend and purchase from this reputable retailer again. Thank you 👍!
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