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Public Relations: An Introduction: ..., Harrison, Shirl
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eBay item number:285491350406
Item specifics
- Condition
- Publishing Language
- English
- ISBN
- 1861525478
- EAN
- 9781861525475
- Release Title
- Public Relations: An Introduction: An Introduction
- Artist
- Harrison, Shirley
- Brand
- N/A
- Platform
- N/A
- Colour
- N/A
- Book Title
- Public Relations: An Introduction: An Introduction
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Public Relations: an Introduction
- Item Height
- 243mm
- Publisher
- Cengage Learning Emea
- Item Width
- 188mm
- Subject
- Marketing
- Item Weight
- 454g
- Number of Pages
- 224 Pages
About this product
Product Information
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
Product Identifiers
Publisher
Cengage Learning Emea
ISBN-13
9781861525475
eBay Product ID (ePID)
95276796
Product Key Features
Publication Name
Public Relations: an Introduction
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2000
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
243mm
Item Width
188mm
Item Weight
454g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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eBay item number:285491350406
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