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Marketing Management for Nonprofit ..., Sargeant, Adria
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Located in: West Sussex, United Kingdom
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eBay item number:285494834651
Item specifics
- Condition
- Publishing Language
- English
- ISBN
- 0199271828
- EAN
- 9780199271825
- Release Title
- Marketing Management for Nonprofit Organizations
- Artist
- Sargeant, Adrian
- Brand
- N/A
- Platform
- N/A
- Colour
- N/A
- Book Title
- Marketing Management for Nonprofit Organizations
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Management for Non-Profit Organizations
- Item Height
- 246mm
- Publisher
- Oxford University Press
- Item Width
- 189mm
- Subject
- Management, Business
- Item Weight
- 826g
- Number of Pages
- 424 Pages
About this product
Product Information
The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing, and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector and the arena of social ideas. The text is divided into three parts, mirroring the syllabus that is taught on many undergraduate and MBA course modules. It begins with an introduction to the nonprofit sector and the topic of marketing before moving on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. Each chapter contains an outline of its objectives, discussion questions and a summary of the key areas covered. Second and third year undergraduate and postgraduate students taking courses in nonprofit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199271825
eBay Product ID (ePID)
96568977
Product Key Features
Publication Name
Marketing Management for Non-Profit Organizations
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2004
Type
Textbook
Number of Pages
424 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
826g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:285494834651
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Item as described. Prompt response and postage. Fairly priced. Packaging could be more protective. Very Good seller.
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Item arrived safely and securely packaged carefully and was in excellent condition as described. Postage transit time was fast and efficient. Cd was priced well too. Overall a very satisfying and pleasant, easygoing transaction experience. Outstanding service, couldn't be happier. Thank you!⭐⭐⭐⭐⭐👍
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you,
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