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Marketing Management for Nonprofit ..., Sargeant, Adria

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Very good
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Located in: West Sussex, United Kingdom
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Last updated on 18 Apr, 2024 03:36:30 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Publishing Language
English
ISBN
0199271828
EAN
9780199271825
Release Title
Marketing Management for Nonprofit Organizations
Artist
Sargeant, Adrian
Brand
N/A
Platform
N/A
Colour
N/A
Book Title
Marketing Management for Nonprofit Organizations
Publication Year
2004
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Management for Non-Profit Organizations
Item Height
246mm
Author
Adrian Sargeant
Publisher
Oxford University Press
Item Width
189mm
Subject
Management, Business
Item Weight
826g
Number of Pages
424 Pages

About this product

Product Information

The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing, and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector and the arena of social ideas. The text is divided into three parts, mirroring the syllabus that is taught on many undergraduate and MBA course modules. It begins with an introduction to the nonprofit sector and the topic of marketing before moving on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts. Each chapter contains an outline of its objectives, discussion questions and a summary of the key areas covered. Second and third year undergraduate and postgraduate students taking courses in nonprofit marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199271825
eBay Product ID (ePID)
96568977

Product Key Features

Author
Adrian Sargeant
Publication Name
Marketing Management for Non-Profit Organizations
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2004
Type
Textbook
Number of Pages
424 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
826g

Additional Product Features

Title_Author
Adrian Sargeant
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 922696893
worldofbooks-australia

worldofbooks-australia

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Item as described. Prompt response and postage. Fairly priced. Packaging could be more protective. Very Good seller.
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Item arrived safely and securely packaged carefully and was in excellent condition as described. Postage transit time was fast and efficient. Cd was priced well too. Overall a very satisfying and pleasant, easygoing transaction experience. Outstanding service, couldn't be happier. Thank you!⭐⭐⭐⭐⭐👍
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you,

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