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Global Marketing, Hollensen, Svend

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Last updated on 26 May, 2024 21:34:47 AESTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Publishing Language
English
ISBN
1292100117
EAN
9781292100111
Release Title
Global Marketing
Artist
Hollensen, Svend
Brand
N/A
Platform
N/A
Colour
N/A
Book Title
Global Marketing
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Global Marketing
Item Height
265mm
Author
Svend Hollensen
Publisher
Pearson Education Limited
Item Width
195mm
Subject
Marketing, Business
Item Weight
1592g
Number of Pages
872 Pages

About this product

Product Information

In this era of increased globalisation, if there's one textbook that today's students and tomorrow's marketers need to read, it's Svend Hollensen's world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292100111
eBay Product ID (ePID)
222381130

Product Key Features

Author
Svend Hollensen
Publication Name
Global Marketing
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
872 Pages

Dimensions

Item Height
265mm
Item Width
195mm
Item Weight
1592g

Additional Product Features

Title_Author
Svend Hollensen
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 922696893
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Item arrived safely and securely packaged carefully and was in excellent condition as described. Postage transit time was fast and efficient. Cd was priced well too. Overall a very satisfying and pleasant, easygoing transaction experience. Outstanding service, couldn't be happier. Thank you!⭐⭐⭐⭐⭐👍
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