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Maslen Andy The Copywriting Sourcebook: How to Write Better Copy, Fa (Paperback)

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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
The Copywriting Sourcebook: How to Write Better Copy, Faster - Fo
Title
The Copywriting Sourcebook: How to Write Better Copy, Faster - Fo
EAN
9780462099743
ISBN
9780462099743
Release Year
2010
Release Date
11/02/2010
Country/Region of Manufacture
GB
Item Length
168mm
Genre
Language & Reference
Topic
Business & Finance
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from ADS to Websites
Item Height
209mm
Author
Maslen Andy
Publisher
Marshall Cavendish
Item Width
168mm
Subject
Advertising
Item Weight
312g
Number of Pages
224 Pages

About this product

Product Information

Expert advice on writing effective copy, faster, for all businesses. Coming up with the right words can make a significant difference to your results - this book shows you how. Contains templates for 13 of the most common copywriting tasks. Advice, short-cut tips and insights by a leading copywriting expert. The bible for anyone - marketing and sales staff, managers, entrepreneurs, etc - who needs fast copy. It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

Product Identifiers

Publisher
Marshall Cavendish
ISBN-13
9780462099743
eBay Product ID (ePID)
95499144

Product Key Features

Author
Maslen Andy
Publication Name
The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from ADS to Websites
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2010
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
209mm
Item Width
168mm
Item Weight
312g

Additional Product Features

Title_Author
Maslen Andy
Country/Region of Manufacture
United Kingdom

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