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David Mark Going Dirty (Paperback)
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eBay item number:285660036271
Item specifics
- Condition
- Publication Name
- Going Dirty
- Title
- Going Dirty
- Subtitle
- The Art of Negative Campaigning
- ISBN-10
- 0742599817
- EAN
- 9780742599819
- ISBN
- 9780742599819
- Edition
- Updated Edition
- Genre
- Law & Politics
- Topic
- Society & Culture
- Release Date
- 16/04/2009
- Release Year
- 2009
- Country/Region of Manufacture
- US
- Item Height
- 230mm
- Item Length
- 154mm
- Item Width
- 22mm
- Item Weight
- 449g
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Book Title
- Going Dirty: the Art of Negative Campaigning
- Publisher
- Rowman & Littlefield
About this product
Product Information
Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.
Product Identifiers
Publisher
Rowman & Littlefield
ISBN-13
9780742599819
eBay Product ID (ePID)
96271899
Product Key Features
Book Title
Going Dirty: the Art of Negative Campaigning
Format
Paperback
Language
English
Publication Year
2009
Type
Textbook
Dimensions
Item Height
230mm
Item Width
154mm
Item Weight
449g
Additional Product Features
Subject
Politics
Country/Region of Manufacture
United States
Number of Pages
300 Pages
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:285660036271
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Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
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This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.
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Arrived one day last week, well packaged, item as described. Sellers communications, Great Prices, Free Postage. 100% reliable...Credit to eBay This is one of our most favourite movies, of all time, as my husband and I went to the Cinema to see this!! How happy we were to see it released in 4K!! We watched it last night, in our own Cinema!! Thank you
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