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David Mark Going Dirty (Paperback)

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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Publication Name
Going Dirty
Title
Going Dirty
Subtitle
The Art of Negative Campaigning
ISBN-10
0742599817
EAN
9780742599819
ISBN
9780742599819
Edition
Updated Edition
Genre
Law & Politics
Topic
Society & Culture
Release Date
16/04/2009
Release Year
2009
Country/Region of Manufacture
US
Item Height
230mm
Item Length
154mm
Item Width
22mm
Item Weight
449g
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Book Title
Going Dirty: the Art of Negative Campaigning
Author
David Mark
Publisher
Rowman & Littlefield

About this product

Product Information

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-13
9780742599819
eBay Product ID (ePID)
96271899

Product Key Features

Book Title
Going Dirty: the Art of Negative Campaigning
Author
David Mark
Format
Paperback
Language
English
Publication Year
2009
Type
Textbook

Dimensions

Item Height
230mm
Item Width
154mm
Item Weight
449g

Additional Product Features

Title_Author
David Mark
Subject
Politics
Country/Region of Manufacture
United States
Number of Pages
300 Pages

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