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Andrew Humphries Richard G Strategic Alliances and Marketing Partners (Hardback)

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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Strategic Alliances and Marketing Partnerships
Title
Strategic Alliances and Marketing Partnerships
Subtitle
Gaining Competitive Advantage Through Collaboration and Partnerin
ISBN-10
0749454849
EAN
9780749454845
ISBN
9780749454845
Genre
Business & Finance
Release Date
03/02/2009
Release Year
2009
Country/Region of Manufacture
GB
Item Length
156mm
Publication Year
2009
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
Item Height
234mm
Author
Richard Gibbs, Andrew Humphries
Publisher
Kogan Page Ltd
Item Width
156mm
Subject
Business
Item Weight
570g
Number of Pages
256 Pages

About this product

Product Information

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749454845
eBay Product ID (ePID)
96241859

Product Key Features

Author
Richard Gibbs, Andrew Humphries
Publication Name
Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
Format
Hardcover
Language
English
Subject
Business
Publication Year
2009
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
570g

Additional Product Features

Title_Author
Andrew Humphries, Richard Gibbs
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 864 1548 11
Rarewaves Outlet

Rarewaves Outlet

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h***s (375)- Feedback left by buyer.
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Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
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Book arrived safely packaged in perfect order. Item as described, new. Thank you Rarewaves Outlet. Fascinating book, great addition to my collection. Great price. Would recommended this seller. No communication needed with seller, so don't know what to rate with regards to communication (please dont take lack of feedback on this matter as a negative). Thanks again.
f***a (81)- Feedback left by buyer.
Past 6 months
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This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.

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