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Harry Beckwith What Clients Love (Paperback)

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Located in: GU14 0GT, United Kingdom
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eBay item number:285731554925
Last updated on 22 May, 2024 03:48:57 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
What Clients Love
Title
What Clients Love
Subtitle
A Field Guide to Growning Your Business
ISBN-10
0446556025
EAN
9780446556026
ISBN
9780446556026
Genre
Business & Finance
Release Date
02/12/2010
Release Year
2010
Country/Region of Manufacture
US
Item Length
124mm
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
What Clients Love: a Field Guide to Growning Your Business
Item Height
190mm
Author
Harry Beckwith
Publisher
Little, Brown & Company
Item Width
124mm
Subject
Business
Item Weight
230g
Number of Pages
304 Pages

About this product

Product Information

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'. WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.

Product Identifiers

Publisher
Little, Brown & Company
ISBN-13
9780446556026
eBay Product ID (ePID)
96320815

Product Key Features

Author
Harry Beckwith
Publication Name
What Clients Love: a Field Guide to Growning Your Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
190mm
Item Width
124mm
Item Weight
230g

Additional Product Features

Title_Author
Harry Beckwith
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 864 1548 11
Rarewaves Outlet

Rarewaves Outlet

98.2% positive Feedback
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Joined Oct 2006

Detailed seller ratings

Average for the last 12 months

Accurate description
4.9
Reasonable postage costs
5.0
Postage speed
4.8
Communication
4.9

Seller Feedback (1,351,007)

h***s (373)- Feedback left by buyer.
Past 6 months
Verified purchase
Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
a***8 (46)- Feedback left by buyer.
Past month
Verified purchase
Book arrived safely packaged in perfect order. Item as described, new. Thank you Rarewaves Outlet. Fascinating book, great addition to my collection. Great price. Would recommended this seller. No communication needed with seller, so don't know what to rate with regards to communication (please dont take lack of feedback on this matter as a negative). Thanks again.
f***a (81)- Feedback left by buyer.
Past 6 months
Verified purchase
This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.

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