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An Introduction to Franchising - Robert Webber Book
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Located in: Melbourne, Australia
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eBay item number:285823598504
Item specifics
- Condition
- Brand
- Red Globe Press
- MPN
- Does not apply
- Manufacturer Part Number
- Does not apply
- ISBN
- 9780230361645
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- An Introduction to Franchising
- Item Height
- 234mm
- Publisher
- Bloomsbury Publishing PLC
- Item Width
- 156mm
- Subject
- Business
- Item Weight
- 444g
- Number of Pages
- 288 Pages
About this product
Product Information
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
Product Identifiers
Publisher
Bloomsbury Publishing PLC
ISBN-13
9780230361645
eBay Product ID (ePID)
129260988
Product Key Features
Publication Name
An Introduction to Franchising
Format
Paperback
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
444g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:285823598504
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