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Die Rolle des Eventmarketing
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Located in: Melbourne, Australia
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eBay item number:285823668729
Item specifics
- Condition
- Brand
- GRIN Verlag
- MPN
- Does not apply
- Manufacturer Part Number
- Does not apply
- ISBN
- 9783656179283
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Die Rolle des Eventmarketings im Kommunikations-Mix der Daimler AG: Am Beispiel der A-Klasse Star Tour
- Item Height
- 210mm
- Publisher
- Grin Publishing
- Item Width
- 148mm
- Subject
- Management
- Item Weight
- 82g
- Number of Pages
- 52 Pages
About this product
Product Information
Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 2,3, EBC Hochschule Dusseldorf, Veranstaltung: Eventmarketing, Sprache: Deutsch, Abstract: Im Alltag werden wir standig uber die Medien mit dem Produkt Automobil konfrontiert und uber neue Entwicklungen informiert. Dennoch entsteht meist keine richtige Bindung zwischen dem Unternehmen bzw. der Marke und der Zielgruppe. Besonders fur Hersteller stellt sich Jahr fur Jahr die Frage, wie man seine Produkte am einfachsten und effektivsten der Welt vorstellt und nachhaltig als Marke im Markt etabliert. Eine moegliche Strategie dazu, dass die Adressaten sich mit dem Produkt, der Marke oder dem Unternehmen identifizieren, ist durch Emotionalisierung zu schaffen. Mehr und mehr Unternehmen versprechen sich diese Emotionalisierung durch Marketing-Events, bei denen die Zielgruppe interaktiv agieren kann und so den Markenwert besser kennen und verstehen lernt. In der vorliegenden Arbeit wird die Rolle des Eventmarketing im Kommunikations-Mix der Daimler AG am Beispiel der A-Klasse Star Tour thematisiert. Zu Beginn werden die Grundlagen des Eventmarketing ausfuhrlich aufgezeigt. Sowohl Erklarungen fur Marketing an sich als auch fur den Marketing-Mix, die Kommuni-kationspolitik als Teilbereich des Marketing-Mix und schliesslich das Eventmarketing als Kommunikationsinstrument werden gegeben. Des Weiteren erfolgt eine Definition von Marketing-Event und eine Darstellung verschiedener Arten von Marketing-Events. Im Anschluss daran wird das Thema Marketing in der Automobilindustrie angeschnitten ehe eine kurze Vorstellung der Daimler AG und der Marke Mercedes-Benz erfolgt. Im weiteren Verlauf wird das Marketing der Daimler AG beschrieben und schliesslich die A-Klasse Star Tour als Event dargelegt. Es wird sowohl der konzeptionelle Aufbau und die Ziele des Events als auch die Rolle im gesamten Marketing thematisiert. Zuletzt werden alle relevanten Fakten zusammengefasst und ein
Product Identifiers
Publisher
Grin Publishing
ISBN-13
9783656179283
eBay Product ID (ePID)
128963662
Product Key Features
Publication Name
Die Rolle des Eventmarketings im Kommunikations-Mix der Daimler AG: Am Beispiel der A-Klasse Star Tour
Format
Paperback
Language
German
Subject
Management
Publication Year
2012
Type
Textbook
Number of Pages
52 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
82g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
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eBay item number:285823668729
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