Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
1478983523
ISBN-13
9781478983521
eBay Product ID (ePID)
202502546
Product Key Features
Book Title
How Google Works
Author
Jonathan Rosenberg, Eric Schmidt
Format
Compact Disc
Language
English
Topic
Industries / Computers & Information Technology, Leadership, General, Business
Publication Year
2014
Genre
Biography & Autobiography, Computers, Business & Economics
Dimensions
Item Length
5.8in
Item Height
0.8in
Item Width
5.2in
Item Weight
7.5 Oz
Additional Product Features
Intended Audience
Trade
As Told to
Eagle, Alan
Number of Volumes
8 Vols.
Edition Description
Unabridged Edition
Reviews
"An informative and creatively multilayered Google guidebook from the businessman's perspective."-- Kirkus, "Chairman Eric Schmidt and exec advisor Jonathan Rosenberg pull back the curtain to reveal how the company created its unique culture of workplace innovation."-- Fortune, "An energized and exciting primer on creating a company and workforce prepared to meet an inspiring future."-- Publisher's Weekly
Dewey Decimal
338.7/6102504
Dewey Edition
23
Best Selling in Audio Books
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Audio Books