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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Glob
AU $119.99
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- Buy It NowStrategic Brand Management: Building, Measuring, and Managing Brand Equity, Glob
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Located in: Wilson, Western Australia, Australia
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eBay item number:286181584839
Item specifics
- Condition
- Book Title
- Strategic Brand Management: Building, Measuring, and Managing Bra
- ISBN-13
- 9781292314969
- ISBN
- 9781292314969
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
- Item Height
- 274 mm
- Publisher
- Pearson Education Limited
- Subject
- Management, Marketing
- Item Weight
- 1213 g
- Item Width
- 220 mm
- Number of Pages
- 624 Pages
About this product
Product Information
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here. The downloadable materials available on this website are provided solely for the use of instructors in teaching their courses and assessing student learning. Before you access any instructor resources you will be prompted to login to the Pearson Instructor Resource Centre.
Product Identifiers
Publisher
Pearson Education Limited
ISBN-13
9781292314969
eBay Product ID (ePID)
25046331446
Product Key Features
Number of Pages
624 Pages
Language
English
Publication Name
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Publication Year
2019
Subject
Management, Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
274 mm
Item Weight
1213 g
Item Width
220 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
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Seller feedback (4,647)
- o***n (1891)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much! The book is amazing and arrived very quickly. Thank you for answering my questions and making sure everything went smoothly. I really appreciate your help and cannot recommend this seller highly enough!!!Discovering Statistics Using IBM SPSS Statistics by Andy Field Paperback Book (#276705350778)
- 0***k (148)- Feedback left by buyer.Past monthVerified purchaseItem arrived quickly. Condition is as described - brand new with no marks or damage. Good value for money, similar listings were more expensive. Item quality is excellent - brand new book. Appearance is great, too. Thanks!
- 2***e (176)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat condition will purchase from you againFundamentals of Corporate Finance: 2024 Release by Bradford Jordan, Randolph Wes (#285974031687)
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Seller feedback (4,647)
- o***n (1891)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much! The book is amazing and arrived very quickly. Thank you for answering my questions and making sure everything went smoothly. I really appreciate your help and cannot recommend this seller highly enough!!!Discovering Statistics Using IBM SPSS Statistics by Andy Field Paperback Book (#276705350778)
- 0***k (148)- Feedback left by buyer.Past monthVerified purchaseItem arrived quickly. Condition is as described - brand new with no marks or damage. Good value for money, similar listings were more expensive. Item quality is excellent - brand new book. Appearance is great, too. Thanks!
- 2***e (176)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat condition will purchase from you againFundamentals of Corporate Finance: 2024 Release by Bradford Jordan, Randolph Wes (#285974031687)