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Marketing Aesthetics by Alex Simonson 1997 Strategic Management Brands Identity

Condition:
Good
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Located in: melbourne, Victoria, Australia
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Estimated between Mon, 11 Aug and Mon, 18 Aug to 94104
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eBay item number:286272543200

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Subject Area
Business & Economics, Référence
ISBN
9780684826554
Publication Name
Marketing Aesthetics : the Strategic Management of Brands, Identity, and Image
Publisher
Free Press
Item Length
9.2 in
Subject
Marketing / General, Consumer Guides, Consumer Behavior, Public Relations, Management
Publication Year
1997
Type
Not Available
Format
Hardcover
Language
English
Item Height
1.3 in
Author
Alex Simonson, Bernd H. Schmitt
Item Weight
19.3 Oz
Item Width
6.1 in
Number of Pages
368 Pages

About this product

Product Information

By offering a strategy for managing a company's total aesthetic output and with chapters on consumer brands, service-based companies, and international organizations, the authors aim to show how any organization can differentiate and elevate themselves above the competition.

Product Identifiers

Publisher
Free Press
ISBN-10
0684826550
ISBN-13
9780684826554
eBay Product ID (ePID)
96047288

Product Key Features

Number of Pages
368 Pages
Language
English
Publication Name
Marketing Aesthetics : the Strategic Management of Brands, Identity, and Image
Publication Year
1997
Subject
Marketing / General, Consumer Guides, Consumer Behavior, Public Relations, Management
Type
Not Available
Author
Alex Simonson, Bernd H. Schmitt
Subject Area
Business & Economics, Référence
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
19.3 Oz
Item Length
9.2 in
Item Width
6.1 in

Item description from the seller

About this seller

Magazines, Comics & Books Warehouse

98.2% positive Feedback11K items sold

Joined Oct 2008
Magazines, Books, Comics and Pictures

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage costs
5.0
Postage speed
4.9
Communication
4.9

Seller feedback (4,632)

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  • 2***2 (251)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Item as described and well packaged. Item arrived 3 days later than eBay expected delivery timeframe but received books and they were as described so all good.
  • d***d (329)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Thanks for the book. Finally arrived today! Took a month from order, partly because seller was away till the 30th April, took another few days to post, then the good old Aussie post took 2 weeks more. Did email seller to let them know it still hadn't arrived and would leave feedback when it did. No response.
  • c***s (1763)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    This item (book) was sent in a trackable large envelope but not one of my three emails asking for a tracking number was answered. Although the book is in good condition, it was also described as being 'signed by the author': it is not. It arrived today, the latest date suggested, nine days after purchase. I shall not be using this seller again.