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Value Proposition Design : How to Create Products and Services Customers Want by Yves Pigneur, Alan Smith, Alexander Osterwalder and Gregory Bernarda (2014, Trade Paperback)

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About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118968050

ISBN-139781118968055

eBay Product ID (ePID)209584738

Product Key Features

Book TitleValue Proposition Design : How to Create Products and Services Customers Want

Number of Pages320 Pages

LanguageEnglish

TopicIndustrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control

Publication Year2014

IllustratorYes

GenreTechnology & Engineering, Business & Economics

AuthorYves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda

Book SeriesThe Strategyzer Ser.

FormatTrade Paperback