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Stories That Stick: How Storytelling Can Captivate Customers, Influence .. NEW

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Price:
US $10.21
ApproximatelyAU $15.49
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Located in: Westlake, Ohio, United States
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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
140021193X
Book Title
Stories That Stick : the Power of Storytelling to Captivate, Influence, and Transform
Item Length
9.3 in
Publisher
HarperCollins Leadership
Publication Year
2019
Format
Hardcover
Language
English
Item Height
1 in
Author
Kindra Hall
Genre
Business & Economics
Topic
Business Communication / Meetings & Presentations, Commerce, Sales & Selling / General, Marketing / Direct
Item Width
6.2 in
Item Weight
13.8 Oz
Number of Pages
240 Pages

About this product

Product Information

A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them? In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Product Identifiers

Publisher
HarperCollins Leadership
ISBN-10
140021193x
ISBN-13
9781400211937
eBay Product ID (ePID)
8038826200

Product Key Features

Book Title
Stories That Stick : the Power of Storytelling to Captivate, Influence, and Transform
Author
Kindra Hall
Format
Hardcover
Language
English
Topic
Business Communication / Meetings & Presentations, Commerce, Sales & Selling / General, Marketing / Direct
Publication Year
2019
Genre
Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
9.3 in
Item Height
1 in
Item Width
6.2 in
Item Weight
13.8 Oz

Additional Product Features

Number of Volumes
1 Vol.
Lc Classification Number
Hf5438.25.H344 2019
Reviews
'Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick.--Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
Target Audience
Trade
Lccn
2018-967126
Dewey Decimal
658.4/52
Dewey Edition
23

Item description from the seller

ChristianBookbag

ChristianBookbag

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311K items sold
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Reasonable postage costs
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