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Marketing in Small Businesses (Routledge Librar, Kenny, Dyson Paperback..
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Item specifics
- Condition
- PublishedOn
- 2018-06-15
- Title
- Marketing in Small Businesses (Routledge Library Editions: Small
- ISBN
- 9781138685345
- EAN
- 9781138685345
- Publication Year
- 2018
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing in Small Businesses
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Marketing, Business
- Item Weight
- 386g
- Number of Pages
- 224 Pages
About this product
Product Information
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138685345
eBay Product ID (ePID)
9046528206
Product Key Features
Publication Name
Marketing in Small Businesses
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2018
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
386g
Additional Product Features
Series Title
Routledge Library Editions: Small Business
Country/Region of Manufacture
United Kingdom
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eBay item number:294976367358
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