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Lean Customer Development: Build Products Your Customers Will Buy, Cindy Alvarez

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Last updated on 28 Nov, 2023 20:06:57 AEDSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Series
informational
ISBN
9781492023746

About this product

Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
1492023744
ISBN-13
9781492023746
eBay Product ID (ePID)
240296754

Product Key Features

Book Title
Lean Customer Development : Building Products Your Customers Will Buy
Number of Pages
240 Pages
Language
English
Topic
Customer Relations, Entrepreneurship, General, Commerce
Publication Year
2017
Genre
Business & Economics
Author
Cindy Alvarez
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
12 Oz
Item Length
9.5 in
Item Width
7.1 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.834
Synopsis
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha " moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products, How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
LC Classification Number
HF5415.I53

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