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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Gov

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Last updated on 15 May, 2024 11:12:49 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
Marketing for the Voluntary Sector: A Practical Guide for Charit
ISBN
9780749432508
Subject Area
Social Services
Publication Name
Marketing for the Voluntary Sector: a Practical Guide for Charities and Non-Government Organisations
Publisher
Kogan Page LTD
Subject
Sociology, Marketing
Publication Year
2001
Type
Textbook
Format
Paperback
Language
English
Item Height
233mm
Author
Paula Keaveney
Item Width
153mm
Item Weight
301g
Number of Pages
192 Pages

About this product

Product Information

The charity world is huge and continues to grow. The Charity Commission registers up to 50 new organizations each month. As a result, the environment in which charities operate is becoming ever more competitive, and the need for organizations to make themselves distinct and to stand out from the crowd has become increasingly pressing. Marketing for the Voluntary Sector argues that, if an organization is to succeed in its goals, a marketing approach should permeate right the way through from top to bottom. By knowing the markets they work in, charities can match their activities to external needs and therefore achieve as much as possible for their beneficiaries. With contributions from a wide range of charities, agencies and fields, this book offers practical and readable advice for anyone who is serious about marketing in the voluntary sector. The book is divided into three parts: branding, identity and structures; markets - focusing on funders and opinion formers; marketing tools and techniques.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749432508
eBay Product ID (ePID)
91961216

Product Key Features

Subject Area
Social Services
Author
Paula Keaveney
Publication Name
Marketing for the Voluntary Sector: a Practical Guide for Charities and Non-Government Organisations
Format
Paperback
Language
English
Subject
Sociology, Marketing
Publication Year
2001
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
233mm
Item Width
153mm
Item Weight
301g

Additional Product Features

Title_Author
Paula Keaveney
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 724498118
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baham_books

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Not particulaly pertanant for my cic vompany nut still a good read.
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