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Superfandom: How Our Obsessions Are Changing Wh. Fraade-Blanar, Glazer**
GBP 11.47
ApproximatelyAU $22.35
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Located in: South East, United Kingdom
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eBay item number:295897650541
Item specifics
- Condition
- PublishedOn
- 2017-04-06
- Title
- Superfandom: How Our Obsessions Are Changing What We Buy and Who
- ISBN
- 9781781255339
- EAN
- 9781781255339
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
- Item Height
- 198 mm
- Publisher
- Profile Books
- Subject
- Business
- Item Weight
- 281 g
- Item Width
- 129 mm
- Number of Pages
- 336 Pages
About this product
Product Information
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally valuable to Starbucks as to Star Wars and to Chanel as to Chelsea FC. The ubiquitous plea to 'Like us on Facebook' heralds the beginning of a new reality: consumers buy a product, but fans make a product more buyable. An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most- admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works. The internet has given businesses ways to talk directly to their fans, hear their needs and desires, and react in real time. Never before have fans had so much clout with companies, often collaborating to design the products they want. And this cycle is only set to continue. As the authors reveal, we are entering an age of fandom convergence - one in which fan activities and communities become intrinsic to the brand experience. Practical, investigative and reflective, Superfandom is an indispensable guide to this new world.
Product Identifiers
Publisher
Profile Books
ISBN-13
9781781255339
eBay Product ID (ePID)
232636457
Product Key Features
Number of Pages
336 Pages
Language
English
Publication Name
Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
Publication Year
2017
Subject
Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
198 mm
Item Weight
281 g
Item Width
129 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
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