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A Smile in the Mind - Revised Expanded Edition: Witty Thinking in Graphic Design
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Located in: Concord, NSW, Australia
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eBay item number:296060624690
Item specifics
- Condition
- Edition
- Revised Edition
- Topic
- Graphic Design, Mind
- Publication Year
- 2016
- Format
- Paperback
- Language
- English
- Book Title
- A Smile in the Mind-Revised and Expanded Edition: Witty Thinking in Graphic Design
- Item Height
- 290mm
- Publisher
- Phaidon Press Ltd
- Item Width
- 250mm
- Number of Pages
- 272 Pages
About this product
Product Information
Forty years of witty thinking from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal
Product Identifiers
Publisher
Phaidon Press Ltd
ISBN-13
9780714869353
eBay Product ID (ePID)
216698752
Product Key Features
Book Title
A Smile in the Mind-Revised and Expanded Edition: Witty Thinking in Graphic Design
Format
Paperback
Language
English
Publication Year
2016
Number of Pages
272 Pages
Dimensions
Item Height
290mm
Item Width
250mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:296060624690
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Item location:
Concord, NSW, Australia
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