Picture 1 of 1
Picture 1 of 1
The Impact of the Internet on the Marketing of Travel Intermediaries <|
GBP 121.90
ApproximatelyAU $231.93
Condition:
5 available
Postage:
May not post to United States. Read item description or contact seller for postage options. See detailsfor delivery
Located in: South East, United Kingdom
Delivery:
Varies
Returns:
Payments:
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:296172532640
Item specifics
- Condition
- PublishedOn
- 1998-01-01
- Title
- The Impact of the Internet on the Marketing of Travel Intermedia
- ISBN
- 9783838651620
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Impact of the Internet on the Marketing of Travel Intermediaries
- Item Height
- 210mm
- Publisher
- Diplom.DE
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 259g
- Number of Pages
- 192 Pages
About this product
Product Information
Inhaltsangabe: Abstract: In recent years, more and more people expressed their concerns about some companies' performance. Mainly not about their financial performance, but about their social performance. About their attitude towards the environment. About the treatment of employees. Consumers, governments, environmentalists, trade unions, but also managers felt that there is a need for change in business life. This paper investigates two questions: In general, how does the marketing of travel intermediaries change when business is conducted over the internet? In detail, how can travel intermediaries build customer loyalty an the internet? Why do these two issues pose problems that require a thorough analysis? First, the internet provides a new platform for dealing with travel services. Although the internet travel market still represents only a small fraction of the total travel market, many travel intermediaries entered it in anticipation of huge profits. The number of travellers who use the internet to obtain travel services and the money they spend on-line for travel purposes is growing rapidly. But competition and marketing in the on-line travel market is strongly affected by the unique characteristics of the internet. In order to stay in business in the long run, a deeper understanding of the effects of the internet an the travel industry and an the marketing of individual travel firms is necessary. Also, the internet threatens to eliminate intermediaries by linking service providers and customers directly. Therefore, an evaluation of the marketing impacts of the internet is even more vital for travel intermediaries. Second, a key element of every on-line marketing strategy is customer loyalty: Many internet travel intermediaries are able to attract a large number of visitors to their web pages. But most of these internet users are not loyal and visit the web page only once. Since a loyal customer base is essential to generate revenues an the internet, the
Product Identifiers
Publisher
Diplom.DE
ISBN-13
9783838651620
eBay Product ID (ePID)
222368299
Product Key Features
Publication Name
The Impact of the Internet on the Marketing of Travel Intermediaries
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
259g
Additional Product Features
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:296172532640
Postage and handling
The seller has not specified a postage method to United States. Contact the seller and request delivery to your location.
Item location:
South East, United Kingdom
Posts to:
Australia, Canada, European Union, Japan, United Kingdom
Excludes:
Afghanistan, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Switzerland, Ukraine, Yemen
| Handling time |
|---|
| Will usually post within 5 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #296172532640
Sales tax for an item #296172532640
Seller collects sales tax for items posted to the following states:
| State | Sales tax rate |
|---|
Return policy
| Item must be returned within |
|---|
| 30 days after the buyer receives it |
The buyer is responsible for return postage costs.
You must return items in their original packaging and in the same condition as when you received them. If you don't follow our item condition policy for returnsitem condition policy for returns, you may not receive a full refund.
Refunds by law: In Australia, consumers have a legal right to obtain a refund from a business if the goods purchased are faulty, not fit for purpose or don't match the seller's description. More information at returnsreturns - opens in a new window or tab.
Payment details
Payment methods
Seller Feedback (2,905,243)
e***a- Feedback left by buyer.
Past month
Verified purchase
A great eBay seller. Item exactly as described, packed with care to protect during shipping, Good communication & great value for money. Highly recommend.
a***t (1435)- Feedback left by buyer.
Past month
Verified purchase
Thank you very much for your usual excellent service. Well packaged, speedy delivery, just as described, good price with excellent communication.
y***e (256)- Feedback left by buyer.
Past month
Verified purchase
Item just as described. Quick delivery. Well packaged. Great price. Brilliant seller. Great Communication.
Product ratings and reviews
More to explore:
- Marketing Adult Learning & University Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Non-Fiction Hardcover Books,
- Cookbooks Non-Fiction Hardcover Marketing Books,
- Marketing Non-Fiction Hardcover Books in English,
- Cookbooks Non-Fiction Marketing Fiction & Non-Fiction Books,
- Travel Paperback Non-Fiction Travel Guide Fiction & Books,
- Travel Fiction & Non-Fiction Books,
- Non-Fiction Internet Fiction & Non-Fiction Books,
- Travel Non-Fiction Travel Guide Fiction & Non-Fiction Books