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Marketing Research: Asia-Pacific Edition by Steve D'Alessandro, Hume Winzar,...
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Located in: Sunnybank Hills, QLD, Australia
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eBay item number:296183337268
Item specifics
- Condition
- ISBN
- 9780170236027
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Research: Asia-Pacific Edition
- Item Height
- 254mm
- Publisher
- Cengage Learning Australia
- Item Width
- 217mm
- Subject
- Marketing
- Item Weight
- 1175g
- Number of Pages
- 648 Pages
About this product
Product Information
Marketing Research 3rd Asia'Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.
Product Identifiers
Publisher
Cengage Learning Australia
ISBN-13
9780170236027
eBay Product ID (ePID)
176313556
Product Key Features
Publication Name
Marketing Research: Asia-Pacific Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
648 Pages
Dimensions
Item Height
254mm
Item Width
217mm
Item Weight
1175g
Additional Product Features
Country/Region of Manufacture
Australia
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eBay item number:296183337268
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