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PR 2.0.by Friedman New 9781910174418 Fast Free Shipping<|
GBP 48.27
ApproximatelyAU $92.51
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Located in: South East, United Kingdom
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eBay item number:296195475989
Item specifics
- Condition
- PublishedOn
- 2015-01-02
- Title
- PR 2.0
- ISBN
- 9781910174418
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Pr 2.0: How Digital Media Can Help You Build a Sustainable Brand
- Item Height
- 210mm
- Publisher
- Do Sustainability
- Item Width
- 148mm
- Subject
- Marketing, Business
- Item Weight
- 136g
- Number of Pages
- 84 Pages
About this product
Product Information
Digital media offer many of the same characteristics - immediacy, transparency and interactivity - that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan. PR 2.0 will help you: 1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders; 2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels; 3. demonstrate the value and sell the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.
Product Identifiers
Publisher
Do Sustainability
ISBN-13
9781910174418
eBay Product ID (ePID)
213233367
Product Key Features
Publication Name
Pr 2.0: How Digital Media Can Help You Build a Sustainable Brand
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
84 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
136g
Additional Product Features
Series Title
Doshorts
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:296195475989
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Item location:
South East, United Kingdom
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Item just as described. Quick delivery. Well packaged. Great price. Brilliant seller. Great Communication.
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