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The Design Dimension: New Competitive Weapon for Product Strategy and Global Marketing by Christopher Lorenz (Paperback, 1990)

About this product

About this product

Product Information

`The necessary search for new and lasting bases of competitive advantage has no better starting point than these pages'. Tom Peters (author of In Search of Excellence and Thriving on Chaos. The Design Dimension examines the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Lorenz rejects the idea of design as mere styling and considers it a vital competitive weapon in a global marketplace. He examines the work of innovators such as Sony, Olivetti, Ford and Philips - companies which have placed design at the centre of their operations with great success.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780631177487
eBay Product ID (ePID)
88250757

Product Key Features

Author
Christopher Lorenz
Publication Name
The Design Dimension: New Competitive Weapon for Product Strategy and Global Marketing
Format
Paperback
Language
English
Subject
Business
Publication Year
1990
Type
Textbook
Number of Pages
170 Pages

Dimensions

Item Height
229 mm
Item Width
152 mm
Item Weight
308 g

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Christopher Lorenz

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