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The Green Marketing Manifesto Hardcover John Grant

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Good
Ships from the UK. Used book that is in clean, average condition without any missing pages. 100% ... Read moreabout condition
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Located in: Dunfermline, United Kingdom
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eBay item number:296270528115
Last updated on 08 Mar, 2024 21:14:47 AEDSTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Ships from the UK. Used book that is in clean, average condition without any missing pages. 100% ...
Book Title
The Green Marketing Manifesto Hardcover John Grant
ISBN
9780470723241
Publication Year
2007
Type
Textbook
Format
Hardcover
Language
English
Publication Name
The Green Marketing Manifesto
Item Height
218mm
Author
John Grant
Publisher
John Wiley & Sons AND Sons LTD
Item Width
143mm
Subject
Marketing
Item Weight
510g
Number of Pages
320 Pages

About this product

Product Information

We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route.John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470723241
eBay Product ID (ePID)
87273772

Product Key Features

Author
John Grant
Publication Name
The Green Marketing Manifesto
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2007
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
218mm
Item Width
143mm
Item Weight
510g

Additional Product Features

Title_Author
John Grant
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 938775170
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uk_better_world_books

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