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NEW Principled Selling By David Tovey Paperback Free Shipping

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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Principled Selling
ISBN
9780749466572
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Principled Selling: How to Win more Business Without Selling Your Soul
Item Height
234mm
Author
David Tovey
Publisher
Kogan Page Ltd
Item Width
156mm
Subject
Marketing
Item Weight
401g
Number of Pages
264 Pages

About this product

Product Information

Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy. With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749466572
eBay Product ID (ePID)
117591493

Product Key Features

Author
David Tovey
Publication Name
Principled Selling: How to Win more Business Without Selling Your Soul
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
401g

Additional Product Features

Title_Author
David Tovey
Country/Region of Manufacture
United Kingdom

Item description from the seller

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Booktopia

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Book was of accurate description, safe and securely packaged, arrived quicker than expected, great service and seller communication. Perfect! A+++! Pleasure to do business with you, thanking you kindly!!

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