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I Love It. What Is It? : The Power of Instinct in Design and Branding by Gyles Lingwood and Turner Duckworth (2024, Trade Paperback)

AlibrisBooks (464155)

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US $40.70

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About this product

Product Identifiers

PublisherPhaidon Press, Incorporated

ISBN-101838666060

ISBN-139781838666064

eBay Product ID (ePID)15063302842

Product Key Features

Book TitleI Love It. What Is It? : the Power of Instinct in Design and Branding

Number of Pages272 Pages

LanguageEnglish

TopicGraphic Arts / Branding & Logo Design, Graphic Arts / Advertising, Commerce, Advertising & Promotion

Publication Year2024

IllustratorYes

GenreDesign, Business & Economics

AuthorGyles Lingwood, Turner Duckworth

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight25.5 Oz

Item Length9.6 in

Item Width6.9 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

Reviews'Cofounded in 1992 by David Turner and Bruce Duckworth ... this book shines a deserved light on the two ... [with] a mélange of graphics and images, reflections on beauty, inspirations, and apt quotations.' - Interior Design Magazine, ' I love it. What is it? explores how design and creativity are key to building great brands and businesses. A must read for leaders everywhere.' - Rishad Tobaccowala, 'Full of anecdote, philosophy, and insight, you really will love I Love It .' - The Guardian 'Full of great imagery...and plenty of anecdotes to keep you reading whether you're an agency veteran or new to the world of branding and design.' - Creative Review, '[A] mélange of graphics and images, reflections on beauty, inspirations, and apt quotations.' - Interior Design Magazine

Dewey Decimal658.827

SynopsisNo other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald's, Coca-Cola, and even Metallica. Published on the occasion of their 30th anniversary, I love it. What is it? showcases Turner Duckworth's philosophies, learnings, and adventures from three decades of working with major brands and presents the firm's unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick. The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more. Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald's); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more., The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald's, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth's philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm's unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick. The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more. Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald's); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more., The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands, Instinct plays an essential role in the creative world of brand design, enabling individuals and organizations to cultivate ideas and take risks that may not have been considered through logic alone. I love it. What is it? presents an anthology of unique essays, think pieces and visuals from successful creative business leaders around the globe, investigating the themes of courage, passion, conviction and heart-over-head decision-making when creating and leading some of the best-known brands. International branding and design company Turner Duckworth has collaborated with Professor Gyles Lingwood (University of Lincoln, UK) to compile compelling behind-the-scenes stories from some of the world's most famous brands including Amazon, Coca-Cola, McDonald's, Campbell's and Metallica. Featuring award-winning design work from Turner Duckworth's thirty-year history, I love it. What is it? is filled with thought-provoking and visually arresting imagery that shows the wealth of fascinating results when you listen to your inner voice.

LC Classification NumberHF5415.1255.L5 2024