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Consumer Behavior, Building Marketing Strategy, ISBN 978-0-07-764555-7, Hawkins

US $14.90
ApproximatelyAU $22.84
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Condition:
Good
Good used book with some yellow and pink highlighter, but only in a couple of sections.
Breathe easy. Returns accepted.
Collection:
Free local pickup from Dallas, Texas, United States 75229
Postage:
US $6.00 (approx. AU $9.20) Economy Shipping.
Located in: Dallas, Texas, United States
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Estimated between Tue, 12 Aug and Fri, 15 Aug to 94104
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eBay item number:303662764779
Last updated on 24 Aug, 2024 06:37:15 AESTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Good used book with some yellow and pink highlighter, but only in a couple of sections.”
Modified Item
No
Country/Region of Manufacture
Unknown
Topic
Building
Educational Level
College
Product Type
Textbook
ISBN
9780077645557

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0077645553
ISBN-13
9780077645557
eBay Product ID (ePID)
114024379

Product Key Features

Language
English
Publication Name
Consumer Behavior : Building Marketing Strategy
Publication Year
2012
Subject
Marketing / General, Consumer Behavior
Type
Textbook
Author
Inc. Staff Best Books, David Mothersbaugh, Delbert Hawkins
Subject Area
Business & Economics
Format
Digital, Other

Dimensions

Item Height
1.3 in
Item Weight
56.9 Oz
Item Length
9.9 in
Item Width
8.7 in

Additional Product Features

Edition Number
12
Intended Audience
College Audience
Dewey Edition
23
Grade From
College Freshman
Dewey Decimal
658.83420973
Grade To
College Freshman
Synopsis
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Item description from the seller

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Torque Tools And Surplus

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