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Ferguson, Douglas A. : The Broadcast Television Industry: (Part Amazing Value

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Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“This product has passed our meticulous quality checks and is guaranteed to be in good condition. ...
Book Title
The Broadcast Television Industry: (Part
ISBN
9780205189502
Publication Year
1998
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Broadcast Television Industry: (Part of the Allyn & Bacon Series in Mass Communication)
Author
James S. Walker, Douglas A. Ferguson
Publisher
Pearson Education (Us)
Item Width
229mm
Subject
Business
Item Weight
327g
Number of Pages
228 Pages

About this product

Product Information

The Broadcast Television Industry is a current, comprehensive review of the dominant distributors of television programming in the United States. The book reviews the history and current practices of both commercial and public television. Separate chapters explore the regulation of television, the operation of local stations and national networks, audience research, the impact of our most pervasive medium, and the future of broadcasting as a means of television distribution in a increasingly competitive environment. The book is the first look at the particular strengths and weaknesses of broadcast television written during the new age of television: an era that includes cable, home video, and digital satellite as competing distribution systems. It provides a detailed account of television's core industry: broadcast television.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780205189502
eBay Product ID (ePID)
88261297

Product Key Features

Author
James S. Walker, Douglas A. Ferguson
Publication Name
The Broadcast Television Industry: (Part of the Allyn & Bacon Series in Mass Communication)
Format
Paperback
Language
English
Subject
Business
Publication Year
1998
Type
Textbook
Number of Pages
228 Pages

Dimensions

Item Width
229mm
Item Weight
327g

Additional Product Features

Title_Author
Douglas A. Ferguson, James S. Walker
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 226498384
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