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Ian Chaston Small Business Marketing (Paperback)
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eBay item number:304528417920
Item specifics
- Condition
- Book Title
- Small Business Marketing
- Title
- Small Business Marketing
- ISBN-10
- 113732600X
- EAN
- 9781137326003
- ISBN
- 9781137326003
- Genre
- Business & Finance
- Release Date
- 03/09/2013
- Release Year
- 2013
- Country/Region of Manufacture
- GB
- Item Length
- 156mm
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Small Business Marketing
- Item Height
- 234mm
- Publisher
- Bloomsbury Publishing PLC
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 478g
- Number of Pages
- 312 Pages
About this product
Product Information
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features: - Introduction to classic marketing theory - and its relevance to SMEs - The role of entrepreneurship - Small firms' reaction and adaptation to the economic climate - The pros and cons of internet marketing - The introduction of social networking as a promotional opportunity Small Business Marketing is the perfect companion for any undergraduate or postgraduate studying small business marketing.
Product Identifiers
Publisher
Bloomsbury Publishing PLC
ISBN-13
9781137326003
eBay Product ID (ePID)
184747583
Product Key Features
Publication Name
Small Business Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
312 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
478g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:304528417920
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Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
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This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.
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Past 6 months
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Arrived one day last week, well packaged, item as described. Sellers communications, Great Prices, Free Postage. 100% reliable...Credit to eBay This is one of our most favourite movies, of all time, as my husband and I went to the Cinema to see this!! How happy we were to see it released in 4K!! We watched it last night, in our own Cinema!! Thank you
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