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If Then: How One Data Company Invented the Future By Jill Lepore

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GBP 4.84
ApproximatelyAU $9.91
Condition:
Very good
Out of stock2 sold
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Last updated on 28 Jun, 2025 00:20:32 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
If Then: How One Data Company Invented the Future
ISBN
9781529386158

About this product

Product Information

Radio 4's Book of the Week A Financial Times Book of the Year Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year Longlisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David Runciman The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their People Machine from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm. 'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo 'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men' David Kynaston 'If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman

Product Identifiers

Publisher
John Murray Press
ISBN-13
9781529386158
eBay Product ID (ePID)
10046572174

Product Key Features

Number of Pages
432 Pages
Publication Name
If Then: How One Data Company Invented the Future
Language
English
Subject
Computer Science
Publication Year
2020
Type
Textbook
Author
Jill Lepore
Format
Hardcover

Dimensions

Item Height
238 mm
Item Weight
680 g
Item Width
150 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Jill Lepore

Item description from the seller

Seller business information

VAT number: GB 724498118
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