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GBP 145.68
ApproximatelyAU $285.94
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eBay item number:304571910057
Last updated on 30 Oct, 2024 11:01:11 AEDSTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2019-12-03
Title
Understanding Engagement in Transmedia Culture
Artist
Not Specified
ISBN
9781138632783

About this product

Product Information

This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience 'engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is 'engaging' and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781138632783
eBay Product ID (ePID)
22046571661

Product Key Features

Number of Pages
198 Pages
Language
English
Publication Name
Understanding Engagement in Transmedia Culture
Publication Year
2019
Subject
Business
Type
Textbook
Author
Elizabeth Evans
Format
Hardcover

Dimensions

Item Height
234 mm
Item Weight
454 g
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Elizabeth Evans

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