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Marketing Research Essential By Carl McDaniel Jr., Roger Gates

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Last updated on 28 Apr, 2024 15:35:24 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Title
Marketing Research Essential
ISBN
9780471448457
Publication Year
2003
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Research Essential
Item Height
257mm
Author
C. Mcdaniel
Publisher
John Wiley & Sons AND Sons LTD
Item Width
203mm
Subject
Computer Science, Marketing
Item Weight
866g
Number of Pages
480 Pages

About this product

Product Information

Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780471448457
eBay Product ID (ePID)
88759714

Product Key Features

Author
C. Mcdaniel
Publication Name
Marketing Research Essential
Format
Paperback
Language
English
Subject
Computer Science, Marketing
Publication Year
2003
Type
Textbook
Number of Pages
480 Pages

Dimensions

Item Height
257mm
Item Width
203mm
Item Weight
866g

Additional Product Features

Title_Author
C. Mcdaniel
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 724498118
baham_books

baham_books

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