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Designing Brand Identity: An Essential Guide - hardcover, 9780470401422, Wheeler

Rachel ebay
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Located in: Park City, Utah, United States
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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Designing Brand Identity: An Essential Guide for the Whole Brandi
Subject
Design
ISBN
9780470401422

About this product

Product Information

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Third Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470401427
ISBN-13
9780470401422
eBay Product ID (ePID)
71796655

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Designing Brand Identity : an Essential Guide for the Whole Branding Team
Publication Year
2009
Subject
Marketing / General, Consumer Guides, Intellectual Property / Trademark, Graphic Arts / General, Advertising & Promotion
Type
Not Available
Subject Area
Design, Law, Business & Economics, Référence
Author
Alina Wheeler
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
44.2 Oz
Item Length
10.9 in
Item Width
8.8 in

Additional Product Features

Edition Number
3
LCCN
2009-018429
Dewey Edition
23
Reviews
"Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity. Very thorough and to the point, Wheeler's guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace." (San Francisco Book Review, January 25, 2010)"We will be reading the book together as a company, and you should stoop and buy one now." (matchstic.com, August 25, 2009)
Illustrated
Yes
Dewey Decimal
658.827
Intended Audience
Trade
Lc Classification Number
Hd69.B7w44 2009

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