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Douglas Powell William Leiss Mad Cows and Mother's Milk (Hardback) - Picture 1 of 1
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Douglas Powell William Leiss Mad Cows and Mother's Milk (Hardback)

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eBay item number:305026510356
Last updated on 20 May, 2024 22:22:54 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Mad Cows and Mother's Milk
Title
Mad Cows and Mother's Milk
Subtitle
The Perils of Poor Risk Communication
ISBN-10
0773516182
EAN
9780773516182
ISBN
9780773516182
Genre
Science Nature & Math
Topic
Social Sciences
Release Date
10/10/1997
Release Year
1997
Country/Region of Manufacture
CA
Publication Year
1997
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Mad Cows and Mother's Milk: the Perils of Poor Risk Communication
Author
Douglas Powell, William Leiss
Publisher
Mcgill-Queen's University Press
Subject
Medicine, Geology, Government, Sociology, Science, Marketing
Number of Pages
320 Pages

About this product

Product Information

Communicating the nature and consequences of environmental health risks is a problematic area of public policy in western democracies. Given the perceived risks associated with the food we eat, chemicals in the environment, and modern technologies - this text argues that consumers need explanations of the nature of those risks, but rarely get them. This text provides an evaluation of the role of risk communication in dealing with public controversies - it analyzes risk communication practice and malpractice to provide a set of lessons for risk managers and communicators. It presents a number of case studies of risk including the mad cow crises in 1996, one of the most expensive and tragic examples of poor risk management in the last 25 years. In addition it looks at what is commonly known as hamburger disease, caused by a virulent form of the E.coli bacterium, which has struck thousands and killed over 30 people in the last few years. Despite its effects, it is unclear to what extent scientific knowledge on preventing the disease is reaching the public. Other case studies include the use of a genetically engineered hormone to increase milk production in cows, health risks associated with silicone breast implants, public controversies surrounding dioxins and PCBs and the introduction to agricultural biotechnology.

Product Identifiers

Publisher
Mcgill-Queen's University Press
ISBN-13
9780773516182
eBay Product ID (ePID)
107413388

Product Key Features

Author
Douglas Powell, William Leiss
Publication Name
Mad Cows and Mother's Milk: the Perils of Poor Risk Communication
Format
Hardcover
Language
English
Subject
Medicine, Geology, Government, Sociology, Science, Marketing
Publication Year
1997
Type
Textbook
Number of Pages
320 Pages

Additional Product Features

Title_Author
Douglas Powell, William Leiss
Country/Region of Manufacture
Canada

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