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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause by Philip. Kotler and Nancy R. Lee (2004, Hardcover)

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About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471476110
ISBN-13
9780471476115
eBay Product ID (ePID)
30997553

Product Key Features

Book Title
Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Number of Pages
320 Pages
Language
English
Topic
Public Relations, Business Ethics, General, Management
Publication Year
2004
Illustrator
Yes
Genre
Business & Economics
Author
Philip. Kotler, Nancy R. Lee
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
18.6 Oz
Item Length
9.3 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2004-020375
Dewey Edition
22
Dewey Decimal
658.4/08
Table Of Content
Acknowledgments. Introduction. 1. The Case for Doing at Least Some Good. 2. Corporate Social Initiatives: Six Options for Doing Good. 3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes. 4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales. 5. Corporate Social Marketing: Supporting Behavior Change Campaigns. 6. Corporate Philanthropy: Making a Direct Contribution to a Cause. 7. Community Volunteering: Employees Donating Their Time and Talents. 8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes. 9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause. 10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations. Notes. Index.
Synopsis
Praise for CORPORATE SOCIAL RESPONSIBILITY "This comprehensive perspective on corporate social responsibility answers tough questions about the value of social initiatives for companies, investors, employees, and customers." Sandra Taylor Senior Vice President, Corporate Social Responsibility, Starbucks Coffee Company "Brilliant . . . an important compilation of great work done by great companies. Corporate Social Responsibility examines the most innovative business practices and leaders of our time who are discovering the pathways that converge business and social agendas for the benefit of all stakeholders. Well done!" Maureen Conway Vice President, Emerging Market Solutions, Hewlett-Packard "Aligning with causes is no longer a 'nice to do,' but a 'have to do.' Corporate Social Responsibility is a must-read for marketers and managers desiring the most significant outcomes from their cause investments." Carol L. Cone Chief Executive Officer, Cone, Inc. "Corporate Social Responsibility is at once both visionary and practical, making the compelling case that corporate community engagement and maximizing profit and shareholder value are not mutually exclusive, but rather mutually reinforcing." Bill Shore Founder and Executive Director, Share Our Strength, Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen., In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
LC Classification Number
HD60.K67 2005

All listings for this product

item 1 Corporate Social Responsibility: Doing the Most Good for Your Company and Your C
AU $36.11
+AU $38.08 postage
item 2 Corporate Social Responsibility: Doing the Most Good for Your Company and Your C
AU $63.02
+AU $32.84 postage

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Picture 1 of 1

Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause by Philip. Kotler and Nancy R. Lee (2004, Hardcover)

About this product

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Corporate Social Responsibility: Doing the Most Good for Your Company and Your C

item 2 Corporate Social Responsibility: Doing the Most Good for Your Company and Your C

Best Selling in Books

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The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

Gravity Falls: Journal 3 by Alex Hirsch, Rob Renzetti (2016, Hardback)

The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer (Paperback, 2007)

NKJV, Gift and Award Bible, Leather-Look, White, Red Letter, Comfort Print: Holy Bible, New King James Version by Thomas Nelson (Paperback, 2018)

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