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Joshua M. Greenberg From Betamax to Blockbuster (Paperback) Inside Technology
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eBay item number:305302782223
Item specifics
- Condition
- Book Title
- From Betamax to Blockbuster
- Title
- From Betamax to Blockbuster
- Subtitle
- Video Stores and the Invention of Movies on Video
- ISBN-10
- 0262514990
- EAN
- 9780262514996
- ISBN
- 9780262514996
- Genre
- Films & TV
- Release Year
- 2010
- Release Date
- 24/09/2010
- Country/Region of Manufacture
- US
- Item Length
- 152mm
- Series
- Inside Technology
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video
- Item Height
- 229mm
- Publisher
- MIT Press Ltd
- Item Width
- 152mm
- Subject
- Business
- Item Weight
- 363g
- Number of Pages
- 228 Pages
About this product
Product Information
How the VCR was transformed from a machine that records television into a medium for movies. The first video cassette recorders were promoted in the 1970s as an extension of broadcast television technology-a time-shifting device, a way to tape TV shows. Early advertising for Sony's Betamax told potential purchasers You don't have to miss Kojak because you're watching Columbo. But within a few years, the VCR had been transformed from a machine that recorded television into an extension of the movie theater into the home. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies. In From Betamax to Blockbuster, Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods. Greenberg charts a trajectory from early videophile communities to the rise of the video store-complete with theater marquee lights, movie posters, popcorn, and clerks who offered expert advice on which movies to rent. The result was more than a new industry; by placing movies on cassette in the hands (and control) of consumers, video rental and sale led to a renegotiation of the boundary between medium and message, and ultimately a new relationship between audiences and movies. Eventually, Blockbuster's top-down franchise store model crowded local video stores out of the market, but the recent rise of Netflix, iTunes, and other technologies have reopened old questions about what a movie is and how (and where) it ought to be watched. By focusing on the spaces in between manufacturers and consumers, Greenberg's account offers a fresh perspective on consumer technology, illustrating how the initial transformation of movies from experience into commodity began not from the top down or the bottom up, but from the middle of the burgeoning industry out.
Product Identifiers
Publisher
MIT Press Ltd
ISBN-13
9780262514996
eBay Product ID (ePID)
96905168
Product Key Features
Publication Name
From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video
Format
Paperback
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
228 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
363g
Additional Product Features
Series Title
Inside Technology
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:305302782223
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Fantastic seller! My item took longer than normal to arrive but that's due to them sending me the wrong dvd. Not to worry though, I contacted them and they arranged for the correct dvd to be sent out. My item has now arrived and the dvd was in excellent condition (brand new as described) and it was very well packaged. I would also like to say that the value for money is excellent. I highly recommend this seller, thank you so much! The issue with the wrong dvd was quickly rectified .
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Book arrived safely packaged in perfect order. Item as described, new. Thank you Rarewaves Outlet. Fascinating book, great addition to my collection. Great price. Would recommended this seller. No communication needed with seller, so don't know what to rate with regards to communication (please dont take lack of feedback on this matter as a negative). Thanks again.
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This vinyl is really reasonably priced and I love that it is one of the more unusual colours. It arrived well packaged, undamaged and looks as described. It arrived late, due to Royal Mail's Festive rush, but was dispatched by the seller really quickly. When I contacted them to ask where it was, they replied really quickly with a helpful solution. Such good customer service, so strongly recommend. Really happy with my purchase.
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