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E-marketing, 2nd Edition By Judy Strauss, Raymond Frost
GBP 5.97
ApproximatelyAU $11.38
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Located in: South East, United Kingdom
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eBay item number:305339281358
Item specifics
- Condition
- Title
- E-marketing, 2nd Edition
- ISBN
- 9780130322647
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- E-Marketing
- Item Height
- 178mm
- Publisher
- Taylor & Francis INC International Concepts
- Item Width
- 235mm
- Subject
- Computer Science, Marketing, Business
- Item Weight
- 781g
- Number of Pages
- 519 Pages
About this product
Product Information
For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E-business models: Looks at how existing business models have been adapted to the Internet and discusses new business models unique to the Web. *NEW - Offline technologies Focuses on marketing practices based on Internet technologies. Introduces offline e-marketing applications, e.g., bar code scanners and uses of electronic databases for customer acquisition and retention. *NEW - Ethics and law: An entire chapter. *NEW - Technology issues: Uses diagrams, analogies and clear explanations to explain how technologies such as targeted advertising, relationship marketing, and content filtering actually work. *NEW - Changing practices. *NEW - Global orientation: Includes first-hand accounts of Internet adoption abroad.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780130322647
eBay Product ID (ePID)
87572004
Product Key Features
Publication Name
E-Marketing
Format
Paperback
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
2000
Type
Textbook
Number of Pages
519 Pages
Dimensions
Item Height
178mm
Item Width
235mm
Item Weight
781g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:305339281358
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