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  • (2340357)
GBP 41.55
ApproximatelyAU $80.97
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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
PublishedOn
2018-09-14
Title
The 'Glocalization' of Mobile Telephony in West and Central Afri
ISBN
9789956550395
Publication Year
2018
Type
Textbook
Format
Paperback
Language
English
Publication Name
The 'Glocalization' of Mobile Telephony in West and Central Africa: Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry
Item Height
216 mm
Author
Max a Smith
Publisher
Langaa Rpcid
Subject
Anthropology
Item Weight
195 g
Item Width
140 mm
Number of Pages
164 Pages

About this product

Product Information

This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephony, and the extent to which telecommunication companies acculturate their marketing strategies to consumer preferences and local realities. The book interrogates the presumptive neutrality of technology and presents evidence of agency superseding supposedly fixed limitations of use for mobile phones. In opposition to the notion of an Africa 'lagging' behind, the book also nuances the development discourse so often associated with the 'leapfrog' and spread of mobile telephony south of the Sahara. Overall, this study highlights ways in which agency leads to modernity being refracted locally in West and Central Africa and reflects on the tension at play between 'globalizers' and 'globalized'.

Product Identifiers

Publisher
Langaa Rpcid
ISBN-13
9789956550395
eBay Product ID (ePID)
13046683993

Product Key Features

Publication Year
2018
Subject
Anthropology
Number of Pages
164 Pages
Language
English
Publication Name
The 'Glocalization' of Mobile Telephony in West and Central Africa: Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry
Type
Textbook
Author
Max a Smith
Format
Paperback

Dimensions

Item Height
216 mm
Item Weight
195 g
Item Width
140 mm

Additional Product Features

Title_Author
Max a Smith

Item description from the seller

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Value Added Tax number:
  • GB 724498118
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